Real Challenge - find the horse !

Orwellian Doublespeak ( 1984)

A concept created by George Orwell , can be seen to be analogous to Doublethink and Newspeak .
Using doublethink , a person can hold 2 opposing ideas  and fully believing in both the  ideas . Newspeak is then the offical language used to express the ideas in  doublethink.  Doublespeak , therefore , can be described as evasive ,  ambigous  language intended to deceive or confuse . It possesses the following specific attributes

• misleads
• distorts reality
• pretends to communicate
• makes the bad seem good
• avoids or shifts responsibility
• makes the negative appear positive
• limits, conceals, corrupts, and prevents thought
• makes the unpleasant appear attractive or tolerable
• creates incongruity between reality and what is said or not said

Some examples of doublespeak 

• senior citizen ( old)
• Constructive severence ( laid off ; fired )
• negative patient care outcome ( patient died)
• mental activity at the margin ( insanity)
• non-performing assets ( bad loans , debts )
• pre-owned car  ( used car )
• Industrial action ( strike )
• enhanced interrogation ( torture)
• premptive strike  ( unprovoked attack )
• person of interest ( suspects in a crime)
• take down ( kill )
• ethnic cleansing  ( genocide)
• substance abuse  ( drug addiction ) 
• curvy ( fat )